Rejected designs

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When it came to the design stage of this project, I ended up creating three different low fidelity UI prototypes. I chose to only design the homepages, as I felt this was the best way to navigate my options and show a variation of styles, before committing to final prototype.

For my first rendition, I wanted to focus on the most minimal approach, creating a clean and relatively simple layout. Whilst the design was easy to navigate, nothing about the concept screamed ‘Ren Fair’. If I had chosen to go forward with this prototype, there are elements I feel I would need to address. Primarily the font and colour choice, as the page as a whole reads like a sad dated newspaper. I think with a brighter colour pallet and the correct typeface, this prototype would have been a more viable option.

First Rejected Prototype. Showcasing a minimal approach using the font ‘Eina 01’

Moving into my second concept, I decided to target the opposite end of the spectrum by creating a more illustrative design. Instead of seeing the brief as a website, I instead decided to construct a piece of art. Despite using this approach, I still instilled Jakob’s Law (E. Stevens, 2024) and stuck to my original concepts in regard to the positioning of my titles and text. Whilst there’s nothing I would change about this design, I still rejected it for my final option. This in large, was due to my users. Even though I enjoyed the design, I could clearly see how for an older user trying to access key information, the website could quickly become confusing.

Second Rejected Prototype. Showcasing an original illustrative approach using the font ‘Witch’

With my previous prototypes in mind, I then created my third. This was the layout I chose to move forward with when designing both my storyboards and wireframe renditions and is a layout I’ve already spoken about in length in previous blogs. However, I would still like to address that I chose to incorporate elements from both of my previous designs. Resulting in a blend between both usability and aesthetic when constructing my prototype.  

Third and Final Rejected Prototype. Showcasing original illustrations and the font ‘Selectric Script’

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