UI Principles To Be Applied To Your Design

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Reflecting on my UI principles for this project, my first step was addressing the key Design Laws I wanted to instil throughout my design. The three that resonated the most were: Fitts’s Law, Jakob’s Law, and The Law of Uniform Connectedness (E. Stevens 2024).

Focusing on Fitts’s Law, I found that the ‘Index of Difficulty’ (a measurement of how long it takes a user to reach their desired destination) (E. Stevens 2024) also worked hand-in-hand with the five steps of my call-to-action. Home, events, tickets, add to basket, and checkout. This ensured I focused on the clearest way to display key buttons to reach this result. Applying this law throughout my design, but primarily on the menu bar on my pages, making sure each section is easily accessible. This component is also vital in regard to Jakob’s Law and The Law of Uniform Connectedness (E. Stevens 2024), following the principles of familiarity. Applying a consistent title, menu, account and basket to the page headers, should resonate with the user as it mimics other shopping experiences such as Amazon (Amazon, 1996) and Etsy (Etsy, 2025).

Using these components, I then reflected. Resulting in my primary design action feedback manifesting in the form of my ticket selections. By using a clear plus sign, in a darker shade compared to the remainder of the page, I was able to signify a direct way for my users to navigate adding the specific item to their basket.

Finally, I aim to use these principles to help create a different space for my stakeholders. In regard to my organisers, my goal is to allow them to access both the website and app in its rawest form. This then grants them full access to edit and move information to however they feel benefits the event best. As for my workers, the key differences are in the interfacing of the app. Whereas a regular user would have access to an event page, the workers would instead have a schedule tab which allows them to view and log their hours.

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