Task 1 – Final Design Outcomes

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Web Design Desktop (UI/UX)

When creating my webpage, I wanted to instil as much brand recognition as possible. Whilst incorporating my world cup inspired colour palette through the use of visuals, I still chose to keep all my call-to-actions and user-interface the same iconic green. This paired with mirrors of CFSs (C. F. Shirts, 2026) original website layout, allows users to feel comfortable despite the updated content. When it came to the other pages, I kept the product listing and detail pages almost identical to its original source material, again to keep consistency for the company. For the Landing Page, I chose to use my mural design as the prominent image, this tied in with my previously researched brand persona and helped instil a sense of community during the event launch.

Web Design Mobile (UI/UX)

With my mobile variant of the website design, I didn’t stray too far away from my desktop concept. Minor changes such as larger interactive features and more horizontal scrolling, as well as a more streamlined product listing page, allowed this design to mirror common design laws used throughout other sites. This ensured more accessibility and adaptability for users.

Hero Banner

Hero Banner for mobile variant and Logo used throughout other branding materials – Created using Canva (Canva, 2026).

One of the key elements I wanted to focus on when creating the hero banner was product placement. By using visuals directly from CFSs (C. F. Shirts, 2026) site, I opted to have the main focus of my animation be on the t-shirts themselves, with the text blended between the foreground and background. This design also accommodated for the call-to-action and was easily adaptable for the mobile variant. 

Social Media Campaign

Before creating my social media content, I wanted feedback regarding the campaign. Thanks to peer feedback, I was given multiple suggestions on how to address my TikTok (TikTok, 2026) video. One of the biggest tips was related heavily to how I use music in my design, suggesting I focus on songs that ‘hype’ users. Thanks to this, I chose to sample a song by The Chemical Brothers (C. Brothers, 2026), playing on the word Go with Goal. This was ultimately received well when later shown again to my peers.

Four Instagram (Instagram, 2026) Posts, showing the promotion of the ICON series for the World Cup 2026 – Created using Canva (Canva, 2026).

When it came to Instagram (Instagram, 2026), I used my poster designs to create clear and consistent designs that fit well in the media format. With the addition of a promotional bio and appropriate hashtags, these designs represent realistic posts.

Physical & Print Outputs

4 Poster designs, showcasing icon players and their shirts – Created in Canva (Canva, 2026)
4 Posters implemented into billboards, bus stop advertisements and signage – Created using Canva (Canva, 2026)

With my promotional posters, I wanted to create designs that could be interchangeable with other media and formats. By sticking with a simplistic background (in-keeping with my colour palette) and focusing on both players and product with minimal branding, this allowed the posters to be used in a range of mediums from billboards to TikTok’s (TikTok, 2026). Due to the formulaic nature of the designs, they can easy adapted for future campaigns or additional social media content.

Logo created for packaging as well as a mockup of a potential eco-friendly package – Created in Canva (Canva, 2026)
Video of packaging with the seasonal World Cup 2026 logo – Created in Canva (Canva, 2026)

The logo created for the packaging was heavily inspired by the company’s pre-existing collaboration with Adidas (adidas, 2026). By creating an outlined version of the logos and using the ‘Goal’ feature from my TikTok (TikTok, 2026) content, I wanted to create a logo that could repeat around the packaging. This combined with the green, makes for a clean and easily recognizable product.

Mural iterations, adapted after feedback – Created in Canva (Canva, 2026)

Finally, when creating the mural concepts, I relied on previous research. By referring back to my brand persona and values, I chose to create a design that would blend seamlessly with rural areas. This again was adapted due to feedback, with the silhouettes later being removed to create a more legible design.

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